December 16, 2009 – Vista, CA – DC is proud to announce that it is continuing its successful international expansion by recently opening four new concept stores in the Asia Pacific region. The new locations include Eastwood and Cebu, Philippines, and Seminyak and Nusa Dua, Indonesia. DC has now opened a total of seven new stores in the Asia Pacific region this year.

The new stores’ design is consistent with DC’s flagship store in Los Angeles, CA and creates an environment where customers can immerse themselves in the DC culture. The stores stock the most current DC footwear, apparel and accessories collections, as well as the coveted DC Special Projects™ family of products. Visitors to the stores, which feature imagery surrounding DC’s team of world famous board riders, can also screen the latest DC films.

“We are excited to have been in a position to open seven full DC concept stores this year in the region,” said Asia Pacific General Manager and Senior Vice President, Gary Parsons. “Each store is located within the best retail developments in each city and we are very fortunate to have some young, keen and passionate shop staff ready to help deliver the DC brand message.”

In the Philippines, the new stores have opened in Eastwood, servicing the people of the nation’s capital Manila, as well as the popular destination and exotic province of Cebu. The store in Cebu will play an integral part in supporting the flourishing local skate scene in a province that is quickly becoming a destination for international skateboarders.

These locations will serve as a platform from which DC will expand in 2010. Additional locations are currently in the planning stages for both Southeast and North Asia.

DC STORE LOCATIONS IN ASIA PACIFIC:

PHILIPPINES:

DC STORE: TRINOMA
Trinoma Mall
Epifanio De Los Santos Avenue (Edsa)
Corner North Avenue
Quezon City
Philippines
Phone: +632 900 6410

DC STORE: AYALA CENTER CEBU
Ayala Center Cebu (Active Zone Wing)
Cebu Business Park
Archibishop Reyes Avenue
Cebu City
Philippines
Phone: +632 412 4037

DC STORE: EASTWOOD
Eastwood Shopping Mall
Eastwood Avenue, Eastwood City, C-5
Libis, Quezon City
Philippines
Phone: +632 303 1234
INDONESIA:

DC STORE KUTA SQUARE
Kuta Square Block A-5
Kuta – Bali 80361
Indonesia
Phone: +62-361-752258

DC STORE SEMINYAK (DECEMBER ’09)
Seminyak Square Block A-1
Oberoi Street, Seminyak – Bali 80361
Indonesia
Phone: +62-361-730271

DC STORE NUSA DUA (DECEMBER ’09)
Bali Collection Unit A6 No.1
Btdc Nusa Dua, Nusa Dua – Bali 80363
Indonesia
Phone: +62-361-771036

VIETNAM:

DC STORE: VINCOM HANOI
Vincom City Towers
191 Ba Trieu Street, Hai Ba Trung District,
Hanoi City, Vietnam
Phone: +84 4 39748332

About DC:
Founded by Ken Block and Damon Way in 1993, DC Shoes quickly grew to become a leader in performance skateboarding shoes and has become a renowned action sports brand. Today, DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.